Craft Nerd vs Supermarket Beer - Part 2

Here's the second part (find the first here) of Ian's supermarket craft beer reviews. If you'd like to chat about any of this he can be found on twitter or untappd and i'm he sure would welcome a chinwag.

It's all Ian from this point onwards:

Day 5 – Wednesday

The Lawn Mower - Backyard Brewery/Carlsberg - £1.50 as part of a 4 for £6 deal – 330ml

By this stage I was feeling a bit fed up, I realised that I had front-loaded what I thought were likely to be the better beers and had three days worth of filler to get through. This is an attempt at an amber lager and much like the other Carslberg effort it is seems like a tweaked version of their standard product. Drinkable but not sure why you would bother….Rating 5/10

Sainsbury’s Taste the Difference London Porter – Shepherd Neame - £1.66 as part of a 3 for £5 deal – 500ml

I had relatively high hopes for this, decent enough brewery and a change from lots of pales/lagers. Initial impressions were reasonable, the aroma was faint but it seemed to have the right texture for a porter. But then I tasted it. Whatever merits this beer had were completely wrecked by a horrific metallic aftertaste. Another clear bottle and another that would ordinarily have gone down the drain. In date, but I can’t help but think this wasn’t in great condition. Rating 3/10

Day 6 - Thursday

Metropolitan Brewing Company Under Currant Pale Ale – Greene King - £1.25 - 330ml

I was now really craving a decent beer, in fact just something that wasn’t dull or flawed. Unfortunately I wasn’t massively encouraged by the remaining stash of 4 beers. I thought I would suck it up and get stuck into the least promising. It was actually better than the IPA in the same range, with some of the blueberry character you expect from Mosaic (this being a single hop pale). However it lacks any real bitter snap to balance it out and it ends up a bit cloying. Rating 5/10

Marks and Spencer Organic Scottish Beer – Black Isle - £2 as part of a 3 for £6 deal – 500ml

Reasons for optimism – M&S were clearly winning this taste test and Black Isle are a decent brewery. Reasons for pessimism – I wasn't that attracted to a beer with added honey. Difficult to criticise this beer as it is exactly as described, a pale beer with added honey, but that aside it is pretty one dimensional and dull. Aside from the delicate honey flavour I can hardly remember it, but if you like honey its worth a go. Rating 5.5/10

Day 7 - Friday

Sainsbury’s Taste the Difference American Pale Ale – Genesee - £1.75 – 330ml

American Pale Ales need a serious amount of hops for aroma and bitterness. This was clearly lacking in both, plus with a bottling date in June 2014 it was hardly fresh, which is also vital in these beers. There was faint mango aroma but the malt dominated the flavour, so it just wasn’t right. One to avoid. Rating 4.5/10

Sainsbury’s Taste the Difference Tap Room IPA – Genesee - £1.75 – 330ml

For obvious reasons I wasn’t filled with optimism as I approached my final beer. This shared a similarly dull character with its sibling, there was some bitterness present but it was pretty crude. Not enjoyable overall and another to avoid. Rating 4/10

So, overall a pretty uninspiring seven days of drinking. Only two beers that I would actually buy again and a couple of others that have some merit. Not a great return, even when taking into account the potential bargain prices. It was clear from this sample that M&S are way ahead of the competitors. The worst of their beers were at the same level as the best from Sainsbury and Tesco. Even though they are more expensive they offer better value generally. The Tesco ranges had little merit, with only the rye pale being something I would even consider buying again. Very cheap but little actual value. I think that overall Sainsbury were bottom of the pile as their beers were no better and often worse than the Tesco equivalent and more expensive. Frankly most of them tasted pretty stale. The Carlsberg beers were fault free, but pretty dull. If I needed to buy beer in Tesco or Sainsbury I would pick up cheap Brewdog, Sierra Nevada, Goose Island etc and ignore their own labels.

I wasn’t massively surprised by the quality of the beer on offer here, but it is disappointing that the introduction to craft beer for many people could be via such a disappointing range of beers that offer little of the quality that you can quite easily find from good microbreweries.

Craft Nerd vs Supermarket Beer - Part 1

My friend Ian kindly volunteered to write up this experiment and I for one salute his commitment to taking one for the team and sorting the wheat from the chaff for all hardened supermarket beer buyers amongst us. If you'd like to compliment his hard work (or send him abuse of any kind), he can be found on twitter or untappd and i'm he sure would welcome a chat with you. It's all Ian from this point onwards:

Craft Nerd vs Supermarket beer

There’s no doubt that the last few years have seen unprecedented growth in the UK craft beer scene, going against the general trend of a declining beer market, so of course the beer shelves of our supermarkets now look very different to even 3 or 4 years ago. Aside from the availability of beers from the better known craft breweries such as Brewdog and Thornbridge, the supermarkets are also trying to sell craft beer under their own labels. In a recent discussion with fellow “enthusiasts” we picked this as an area of the market that is likely to grow further in 2015. So this seemed like a good time to sample a selection of what is currently out there…..

I set myself the challenge (I realise not that much of a challenge….) of only drinking supermarket label craft beers for a week, with a minimum of 2 beers per evening. My beers were a pretty even split between Marks and Spencer, Sainsbury and Tesco. Would they be a decent set of accessible craft beers at a competitive price or just a cynical attempt to latch on to a growing trend?

Day 1 – Friday

Marks and Spencer Sovereign Golden Ale – Elgood and Sons – £2 as part of a 3 for £6 deal – 500ml

I have to admit I was more optimistic about the M&S selection as they use a number of different breweries to produce (mainly?) bespoke beers for them. This was a surprisingly distinctive beer, with a very dominant bubblegum flavour on top of a biscuit base. Sounds slightly odd, but it worked well. I would definitely buy this again at this price. Rating 7/10

Sainsbury’s Taste the Difference IPA – Marstons - £1.66 as part of a 3 for £5 deal – 500ml

After a good start I have to say this was back to earth with a bump. If I hadn't been writing this up it would have gone down the sink. Virtually no aroma, a bland beer with a dreadful metallic taste. This was a clear bottle and I wonder whether it was past its best. Why do breweries still put beer in clear bottles? Rating 3/10

Sainsbury’s Taste the Difference Celebration Ale – Black Sheep - £1.66 as part of a 3 for £5 deal – 500ml

After the previous disaster I wasn’t overly optimistic opening this. This stout seems to be well regarded and it was certainly an improvement, although pretty light in flavour, more like a porter for me. Drinkable but not one to seek out. Rating 6/10

Day 2 - Saturday

Marks and Spencer Greenwich Red Ale – Meantime - £5 – 750ml

This was easily the most expensive beer, so became my Saturday night “treat”. It’s a well made beer, but at 4.0% I think it is too weak and lacks a bit of body. It needs to be better than this to justify the high price tag, so on that basis I wouldn't buy it again, something like Moor RAW is a much better beer in a similar style at a lower price. Rating 6.5/10

Metropolitan Brewing Company Big Bad Wolf – Greene King - £1.25 - 330ml

The second shocker and a truly depressing beer all round. This is the most obviously “craft” of the Tesco own brand beers in terms of labelling and description. Described as having “huge hoppy character”, this actually tastes like a standard UK bitter that has gone a bit stale, no aroma, no hit of hops, no real flavour. Bordering on deceitful, this could put you off craft beer if you were trying it for the first time. Rating 2/10

Day 3 - Monday

The Bee 17 – Backyard Brewery/Carlsberg - £1.50 as part of a 4 for £6 deal – 330ml

The first can, which seems to be another growth market for 2015. Not strictly supermarket own brand but Carslberg’s attempt to cash in on the craft market. It’s not bad, a hoppier version of something similar to their standard lager, but I don’t really understand why anyone would buy this when Brooklyn Lager is so widely available at decent prices. Rating 5/10

Revisionist Rye Pale Ale – Marstons - £1.50 as part of a 4 for £6 deal – 500ml

This is Tesco’s other craft range and after the Greene King effort I was ready for the worst case scenario. It was actually a pleasant surprise, with all the flavours you would expect from a rye pale ale. It was just a bit watery which makes it difficult to recommend wholeheartedly, but at this price it is a decent introduction to something a bit different. Rating 6/10

Day 4 – Tuesday

Revisionist Hefeweizen Wheat Beer - Marstons - £1.50 as part of a 4 for £6 deal – 500ml

By this stage I have to say I was beginning to crave the serious flavour hit that I get from the sort of beers I usually drink. This beer didn’t give me that, it was similar to the previous beer in that the profile was right, but it was watery. There are lots of top hefe weizens available for £2 or so, such as the classic Weihenstephaner or Franziskaner, so no need to buy this even with a 50 pence saving. Rating 5/10

Marks and Spencer Southwold Winter IPA – Adnams - £2 as part of a 3 for £6 deal

Another beer with a bit of pedigree from a good brewery. This had the most flavour of any beer I sampled, a pretty serious bitter hop hit, not the most subtle drink in the world, but a damn site better than much of what I drank this week. I’d buy this again for £2. Rating 7/10

Final three days to follow